Birbo Spritz:
2025
Birbo Spritz is a playful aperitivo born from the bold spirit of Italian Futurism: a sparkling, mischievous take on the Italian summer, full of energy, colour and cheeky charm.
Brief
To create a new drink brand inspired by the Italian summer with a full visual brand identity setting it’s tone and personality.
Creative Direction
The brand identity draws inspiration from the vibrant optimism of early 1900s Italy, where Futurism and Art Deco collided in bold posters, sharp typography and dynamic shapes. Visual cues reference Fortunato Depero’s iconic Campari posters, with strong geometry, vivid colours and playful abstraction that captured the vibrant spirit of aperitivo culture.
“Birbo,” from birbante — meaning rascal or mischief-maker — anchors the personality of the brand. In Italy, these cheeky little boars are infamous among winemakers, slipping through vineyards at dusk to tear up the soil and feast on the ripest grapes. That spirit of playful disruption infuses the world of Birbo: spirited, lighthearted, and refreshingly bold. Zesty lime and grapefruit, crisp green apple, and a lively mineral snap capture its character. Birbo Spritz is unapologetically Italian in flavour, but modern in energy: a cheeky summer in a glass.
BRANDING NAMING - VISUAL IDENTITY - PACKAGING
