Heaps Normal XPA:
2025
Brief
Design A2 point-of-sale posters and shelf-talkers for Heaps Normal’s Quiet XPA, highlighting the $5 price point and the brand’s tagline, Too Good To Be Wasted.
Creative Direction
For the first poster, I used Illustrator to create a playful, tactile visual of beer foam forming the tagline, with a small mascot trying to sweep it back into the can, emphasising the value and quality of the product. The second poster introduces the slogan “Everybody Wins with $5 Tins,” capturing Heaps Normal’s inclusive brand ethos and reinforcing the promotional offer. The shelf-talkers aim to create urgency and visibility, one featuring a running tin can waving a flag and the other using bold, clean type and a product shot for instant recognition. These assets are bold, character-led, and designed to stand out in retail environments, while capturing Heaps Normal’s playful tone and commitment to quality.
PROMOTIONAL POSTERS - SHELF TALKERS
