Naturopath
Olivia Towning:
2024

Creative Direction

Olivia Towning is a naturopath and postpartum doula dedicated to supporting women throughout the childbearing continuum — from preconception to pregnancy, birth and beyond. Her practice is rooted in holistic care and nutrition, focusing on balance, nurture and creating safe spaces during this transformative stage of life. The brand identity reflects these values through a logo built on round, flowing forms that evoke the cyclical nature of childbirth and pregnancy. Rich earthy tones and harmonious colour palettes extend across the logo and packaging, reinforcing warmth, grounding and continuity. With her brand in its early stages, I developed a cohesive identity to capture Olivia’s ethos and set the foundation for her website launch and future growth.

BRAND IDENTITY - LOGO - PACKAGING